Apple is rolling out game-changing updates to Apple Mail with iOS 18.2 this December, and email marketing is about to get a serious upgrade! Here are 3 standout features:
1. Branded Mail for Verified Senders :
- What It Means: Verified senders can now display their logos in email headers, requiring DMARC compliance for authentication.
- Why It Matters: Builds trust and brand recognition in crowded inboxes.
- What You Need to Do:
- Ensure your Domain is DMARC certified
- Set up your brand in Apple Business Connect
- Verify your email domain with Apple
2. Categorized Inboxes
- What It Means: Emails are now sorted into tabs like Primary, Updates, Transactions, and Promotions.
- Why It Matters: Organizes inboxes but demands standout messaging to capture attention.
- What You Need to Do: Optimize emails for visibility with compelling subject lines and personalized content to stay relevant in the Updates tab.
3. AI-Driven Email Summaries
- What It Means: AI replaces static preheaders, summarizing content most relevant to each user.
- Why It Matters: Increases engagement by surfacing value upfront.
- What You Need to Do: Prioritize concise and engaging content, focusing on impactful subject lines and opening sentences.
Stay Ahead
These updates emphasize security, personalization, and quality. Don’t forget : Apple Mail dominates with over 55% of email opens so you can’t ignore this if you are serious about making most out of email marketing. Take steps now to adapt your strategy for Apple’s evolving email ecosystem.
